Who Has the Most Followers on Instagram? (Updated 2025)

Instagram continues to be one of the biggest social media platforms, with billions of users worldwide. Celebrities, influencers, and brands use it to connect with their fans, share content, and promote their businesses. But have you ever wondered who has the most followers on Instagram in 2025?

Social media trends change fast, and follower counts keep increasing. Some personalities have held their positions for years, while others have recently become famous.

In this article, we will explore the top Instagram accounts with the most followers and discuss what makes them so popular.

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Top 10 Most-Followed Instagram Accounts in 2025

Let’s dive into the updated rankings and see which personalities dominate Instagram this year.

1. Instagram (@instagram) – 700+ Million Followers

Instagram itself holds the number one position with over 700 million followers. The platform uses its account to highlight creators, trends, and major events. It features inspiring stories from influencers, artists, and businesses worldwide.

2. Cristiano Ronaldo (@cristiano) – 635+ Million Followers

Cristiano Ronaldo remains the most-followed person on Instagram in 2025. With over 635 million followers, the Portuguese football superstar keeps his audience engaged by sharing workout routines, match highlights and glimpses into his personal life. His global fan base continues to grow, making him one of the most influential athletes in the world.

3. Lionel Messi (@leomessi) – 560+ Million Followers

Closely following Ronaldo is Lionel Messi, with over 560 million followers. The legendary footballer shares photos from his matches, training sessions, and family moments. Messi’s popularity skyrocketed after his World Cup victory, and his Instagram presence reflects his massive global following.

4. Selena Gomez (@selenagomez) – 455+ Million Followers

Selena Gomez remains the most-followed female celebrity on Instagram. With 455 million followers, she actively posts about her music, acting career, and beauty brand, Rare Beauty. Her advocacy for mental health and social causes has also made her a beloved figure on the platform.

5. Kylie Jenner (@kyliejenner) – 430+ Million Followers

Kylie Jenner, a beauty mogul and reality TV star, commands over 430 million followers. Her Instagram is a mix of beauty tips, fashion shoots, and business promotions for her Kylie Cosmetics brand. Fans love her glamorous lifestyle and behind-the-scenes looks at her family life.

6. Dwayne "The Rock" Johnson (@therock) – 415+ Million Followers

Hollywood star and former wrestling champion Dwayne Johnson boasts over 415 million followers. His Instagram showcases fitness motivation, movie updates, and personal insights. Fans appreciate his authenticity and inspiring messages.

7. Ariana Grande (@arianagrande) – 395+ Million Followers

Ariana Grande continues to grow her fanbase, reaching 395 million followers. The pop icon shares music updates, concert snippets, and stylish photoshoots. Her Instagram account also features her perfume and beauty products, making her an influential social media figure.

8. Kim Kardashian (@kimkardashian) – 385+ Million Followers

Kim Kardashian, known for her influence in fashion and beauty, has 385 million followers. She regularly posts about her Skims brand, luxury outfits, and family life. Her ability to stay relevant in the digital world keeps her ranking among the top Instagram accounts.

9. Beyoncé (@beyonce) – 360+ Million Followers

Beyoncé’s Instagram presence is unique because she rarely posts captions. Yet, with 360 million followers, every post she shares goes viral. From album announcements to exclusive photoshoots, her Instagram remains a highly followed page.

10. Neymar Jr. (@neymarjr) – 340+ Million Followers

Neymar Jr., the Brazilian football sensation, has amassed 340 million followers. His account features game highlights, training videos, and fun moments from his personal life. His engaging personality and global popularity contribute to his high follower count.

Why Do These Celebrities Have the Most Followers on Instagram?

1. Consistent and High-Quality Content

One common factor among the most-followed accounts is their ability to produce engaging content. Whether it’s stunning photos, exclusive behind-the-scenes footage, or interactive posts, these influencers keep their audiences entertained.

2. Strong Personal Branding

Each of these stars has built a strong personal brand. They are not just known for their careers but also their businesses, fashion choices, and unique personalities. This branding attracts millions of followers.

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3. Global Influence and Reach

Most of the people on this list have international fan bases. Football players like Ronaldo and Messi have supporters from every corner of the world, while musicians like Ariana Grande and Beyoncé appeal to global audiences.

4. Frequent Engagement with Fans

These celebrities interact with their followers through Instagram Stories, Q&A sessions, and live videos. This engagement makes their fans feel more connected to them.

How to Gain More Followers on Instagram Like These Stars?

1. Post Eye-Catching Content

If you want to grow your Instagram followers, focus on high-quality visuals. Well-edited photos and videos get more engagement and shares.

2. Be Active and Post Regularly

Posting frequently keeps your profile active and visible. Most top influencers post daily or multiple times a week to keep their audience engaged.

3. Use Trending Hashtags and Captions

Hashtags help your content reach a larger audience. Using popular hashtags like #InstaFamous or #Viral can increase visibility.

4. Collaborate with Other Influencers

Collaboration is a great way to gain exposure. Many top Instagram stars grow by working with brands, other influencers, or celebrities.

5. Engage with Your Audience

Replying to comments, liking posts, and engaging with your followers helps build a strong community. The more active you are, the more likely people are to follow you.

6. Be Authentic and Real

People love real and relatable content. Sharing genuine experiences and personal moments can attract loyal followers.

Conclusion

Instagram continues to be the go-to platform for celebrities, influencers, and brands to connect with their audiences. The list of people with the most followers on Instagram keeps changing as new influencers rise to fame.

Cristiano Ronaldo remains the most-followed person on Instagram, while Selena Gomez leads as the most-followed female celebrity. However, Instagram’s official account holds the top position overall.

If you want to grow your Instagram following, take inspiration from these icons. Post consistently, engage with your audience and create high-quality content. Who knows? Maybe one day, you’ll be on the list of the most-followed Instagram accounts too! ????

Key Takeaways:

✅ Instagram is the most-followed account with 700+ million followers.
✅ Cristiano Ronaldo is the most-followed individual with 635+ million followers.
✅ Selena Gomez remains the top female celebrity with 455+ million followers.
✅ Posting engaging content, using hashtags, and interacting with followers can help grow an Instagram following.

Would you like to see yourself on this list in the future? Start working on your Instagram strategy today!