What are TikTok Series? Everything You Need to Know

We know that TikTok is always coming up with its newest feature now and then, and the TikTok Series is one of them. To be honest, this is an exciting update that allows creators to publish longer videos and even monetize their content. You will get massive growth once you start using this feature and can track them using the TikTok Counter. So, If you are wondering how does TikTok Series works, how can you benefit from it, and why it is worth creating content, chill, then this guide has got you covered.

What Is TikTok Series?

TikTok Series is a feature that lets creators post content, and they can set a fee to view that content. To put it simply, audiences will have to pay to view the content. It is just like how an OTT platform works, where here your followers can binge-watch your content by paying for it.

TikTok lets you create up to eighty videos for each series, and each video can last as long as 20 minutes. This is an amazing feature compared to TikTok's regular video length limits, right? 

How Does the TikTok Series Work?

Creators will upload a set of related videos and group them as a series. These series can be monetized, which simply means followers must pay a fee to get the content's access if they want to view the content. Here is a quick gist of how it works:

1. Create Premium Content: 

Record high-quality videos related to the same style, theme, or topic that you are interested in.

2. Upload to TikTok Series:

Group the videos all together and set a price for those series that you have created.

3. Sell to Your Audience: 

Promote your series and let your followers pay for that content to get access.

Why Is TikTok Series Important?

1. Earning Opportunity

TikTok Series gives creators an amazing way to earn money apart from brand deals and the Creator Fund. So, If you are already making content that has value, why shouldn't you get paid for that content? Yeah, think about it! 

2. Longer Content Format

As you can create videos up to 20 minutes long, creators can easily get the freedom of creating content that is all about storytelling, tutorials, or behind-the-scenes even without feeling rushed, as TikTok series are not like regular content.

3. More Engagement

Series content encourages your audience to binge-watch your content, and this helps you build a stronger connection with your audience. You will also get more engagement, watch time, and more money as well simultaneously. Track these growths using the TikTok Counter App to analyze your performance as well.

Who Can Use TikTok Series?

Currently, the TikTok Series is available only to creators who have at least 10,000 followers. To qualify, creators want to meet certain criteria, such as follower count and engagement levels, and they should comply with the community guidelines.

What Types of Content Work Best for TikTok Series?

1. Tutorials and Educational Content:

Teach your audience how to do something step-by-step. It can be anything like cooking, fitness, or even your creative skills. But make sure they are exclusive.

2. Exclusive Behind-the-Scenes Footage:

Give your followers a look into your daily life by sharing behind-the-scenes information about your daily routines and more. This will also make your followers feel connected to you. 

3. Storytelling:

Narrate a story by creating parts of it to engage your viewers. This can help you get more reach on the TikTok Series. 

4. Niche Expertise:

Share some amazing and exclusive tips and tricks in your specialized fields, like marketing, finance, or even skincare. The tips that you share should be something valuable where that shouldn't be available easily for free. 

How to Promote Your TikTok Series Effectively

1. Post Teaser of the Content:

Post short clips from the series as teasers to trigger curiosity among your audience and followers. This will spark them to join your TikTok series to view the content completely. Make sure you make those teasers interesting. 

2. Use Strong CTAs:

Encourage your viewers to purchase your series by showing them what they will get in return for paying for your content. To let them know, use clear, catchy, triggering, and strong call to action on your bio and other video captions as well. 

3. Make Use of TikTok Trends:

Make use of trending sounds and hashtags while promoting your series to your audience. Trending sounds work better among TikTok users and will reach quickly. So, eventually, use these to promote your TikTok series. 

4. Collaborate with Other Creators:

Partner with creators in your niche to cross-promote your series. This also has an added benefit where you will also have an opportunity to attract the other creator's followers. This will help you reach more new audiences later. 

Wrap Up

TikTok Series is a fantastic way for creators to offer exclusive content and earn money directly from their audience. By making use of this feature creatively and strategically, you will not only boost your income but also have more connections with your followers. So, come on, start creating your first series today.